A Method for Career Planning: Doing a Business Plan


This book suggests doing career planning as you would write a business plan for any business… a fairly simple idea, unless you don’t know how to write a business plan. This books proceeds to explain you how and proposes a one-page format, both for the brainstorming part (do as a large poster so you can stick post-it notes to it) and as the final documented version.

The basic business model canvas includes the following nine building blocks: customers, value provided, channels, customer relationship, revenue, key resources, key activities, key partners and costs. The book provides many examples of people working to define what they have to offer to the job market. This approach very much reminds me of a former boss who always talked about being marketable and constantly working on ensuring that you were marketable for the benefit of hi s consulting firm as well as for your own employability. He was fond of asking questions such as: “What have you done for Sylvie Inc. this week?”

Before you can define your value, you have to do some thinking about who you are and what you want. You have to determine what you like, what you want out of life, what gives it meaning. Then thinking about the various roles that you play (professional, spouse, parent, child, friend, etc.), determine your current and future priorities. You also have to look at your skills and abilities, as well as the kind of person you are (your own assessment of that, and the perception of others).

Based on this, you can define what your life and career purpose is. From this you can redefine your purpose and write your business model. This becomes your new working hypothesis for the future, until new information or events drive you to a revision.

The business model provides an interesting metaphor for career planning, and this book, with its funky, open, scrapbook-like design, is a fun tool to accompany you on your career planning journey.


Clark, Tim, Alexander Osterwalder and Yves Pigneur, Business Model You: A One-Page Method for Reinventing Your Career, Wiley, Hoboken, NJ, 2012.





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